About us

Eyewear and accessories, presented with restraint.

midoo (米朵) · Wenzhou Midoo Trading Co., Ltd.

midoo (米朵) is a Wenzhou-based trading company working with eyewear and everyday accessories for international buyers.

We bring two lines together under one roof — optical frames, sunglasses and eyewear care, alongside gloves, scarves and small accessories — so buyers can build a considered range without juggling suppliers.

A craftsman inspecting an eyeglass frame by hand
Warm minimal still life of everyday objects arranged on linen

Brand philosophy

Quiet quality

We favour restraint over noise. Every frame, scarf and detail is chosen for how it looks and how it lasts, then presented with space around it so the product can be read at a glance.

Fewer, better things — assembled with care.

How we work

Four things buyers can count on.

Curated, not crowded

A focused range across two categories, chosen for everyday appeal and consistent quality.

One integrated supply partner

Eyewear and accessories sourced and shipped together, with a single contact throughout.

Built for overseas buyers

Packing, labelling and documentation prepared with international shipping in mind.

Clear, quiet communication

Straightforward updates in English, Chinese and Japanese from first inquiry to delivery.

Our path

From a Wenzhou workshop to overseas buyers.

Beginning

A Wenzhou trading house

midoo began as a small trading business in Wenzhou, working closely with local eyewear makers, expanding its supply chain to cover the whole country.

Expansion

Into accessories

Knitted gloves, scarves and small accessories join the range for a fuller seasonal offer.

Development

Focused on export

The business turns toward overseas buyers, with packaging and documents prepared for export.

Today

One partner, two categories

A calm, image-led catalogue bringing eyewear and accessories together in one place.

Looking for a dependable supply partner?

Tell us about your market and the range you have in mind — we will reply with options.

Contact us
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